brand intelligence · ingredient-level · real consumer data

your formula
is right
for someone.

qoyl scores products against real consumer hair profiles — curl type, porosity, scalp condition, climate, water hardness. your dashboard shows who your formula wins with, which ingredient is costing you customers, and where your product actually performs.

apply for brand access → see what the data looks like

82% ingredient coverage 850+ ingredients scored 8 scoring variables per product porosity · curl type · scalp · climate · water hardness · age · concerns · season $5,000 focus group → $250/month dashboard 82% ingredient coverage 850+ ingredients scored 8 scoring variables per product porosity · curl type · scalp · climate · water hardness · age · concerns · season $5,000 focus group → $250/month dashboard

which ingredient is costing you customers?

not a guess. your dashboard names the specific ingredient flagged for specific consumer segments — and shows the swap that would close the gap.

which customers was your formula made for?

not "curly hair" — 30% of the population. specifically which curl types, porosity levels, scalp conditions, and climate zones your formula scores well for.

where in the country does your formula win?

water hardness and climate vary by zip code. your formula that works in seattle may fail in phoenix. qoyl maps your performance to geography.

moisture curl cream · sample analysis

4a · high porosity · humid · atlanta

4b low porosity

2c medium porosity

1b fine · dry climate

what your dashboard shows

the same product. four different customers. four completely different scores.

the 91 is real — your formula wins for 4a high porosity users in humid climates. the 31 is also real. propylene glycol at position 3 creates a film on low porosity cuticles that prevents moisture absorption. the 1b fine hair user in a dry climate is not the customer your formula was made for.

formulation gap · high impact

propylene glycol at position 3 is flagging for 4b low porosity profiles in dry climates — 623 profiles affected in your search data. swapping to sodium pca is projected to move this segment from 54 → 76. this is what a cosmetic chemist charges $5,000 to tell you.

which customers your formula was made for

not a category. specifically: which curl types, porosity levels, scalp conditions, and climate zones your formula scores well for. now you can market to the right customer instead of hoping they find you.

what this looks like

your deep conditioner scores 91/100 for 4a high porosity in humid climates — atlanta, houston, miami. it scores 54/100 for 4b low porosity in dry climates. your instagram spend is going to chicago influencers. your formula wins in atlanta.

which ingredient is costing you customers

qoyl identifies the specific ingredient flagged for specific segments — and shows the swap that closes the gap. this is what a cosmetic chemist charges $5,000 to produce. qoyl produces it automatically.

real insight example

propylene glycol at position 3 is flagging for 34% of the hair profiles in our database. swapping to sodium pca would move this segment from 54 → an estimated 79.

where your formula actually wins — by city

water hardness and climate vary dramatically by geography. your formula that works beautifully in seattle may fail in indianapolis. qoyl maps your performance to zip codes so your marketing spend goes where your formula wins.

geographic demand signal

your curl butter is being searched primarily in atlanta and houston — high humidity markets where your formula performs well. chicago has hard water and your formula has no chelating agents. relocate your ad spend.

on data integrity

the score is the score. no exceptions.

a platform that adjusts scores for paying brands produces data that no one trusts. qoyl produces data that brands use to make real formulation decisions — because the score reflects the science, not the commercial relationship.

scores are algorithmiccomputed from ingredient properties. no editorial override, no exceptions for paying partners.

paying buys datapaying for a dashboard gives you insight into your scores. it does not change your scores.

profiles are anonymizeddashboards show aggregate patterns. never individual user data.

gaps are reportedif your formula has a formulation gap, your dashboard will tell you. that is the point.

pricing that reflects where you are

flat monthly rate. no platform fees. no percentage of revenue. data that improves your formula.

early stage · 1-5 products

$50/mo

founding partner rate · locks 12 months

ingredient performance scores across all hair profiles
top and bottom performing consumer segments
monthly demand signal report by city
products featured in style match shopping lists
founding partner badge on consumer profile

apply as founding partner

growth · 6-20 products

$250/mo

for established brands

everything in early stage
reformulation signals — specific ingredient swap suggestions
competitor comparison data
priority product listing in search and recommendations
quarterly strategy call
featured placement in style match results

apply for access

enterprise · custom

$750/mo

full catalog · api access

everything in growth
full catalog scored — unlimited skus
custom segment reports by request
api access to scoring data
co-marketing on qoyl consumer platform
monthly executive briefing

founding partner rate: the first 10 brand partners lock in at $50/month for 12 months. by the time the platform reaches 10,000 consumers, you will have 12 months of your products scored against real profiles while competitors have zero data.